To measure the success of your SMO services, you should track various key performance indicators (KPIs), including:
Engagement Metrics: Monitor likes, shares, comments, and click-through rates to gauge audience interaction with your content.
Follower Growth: Monitor the development of your social media audience over time.
Website Traffic: Analyze the referral traffic from social media platforms to your website.
Conversion Rates: Measure how many social media interactions lead to desired actions on your website, such as sign-ups or purchases.
Social Media Reach: Assess the number of people who see your content and the demographics of your audience.